Licensing – Merchandising


A New Agency World acknowledges that the application of sponsorship symbols to products and packaging, or as a component of an advertising campaign, offers great marketing opportunities. In this highly sophisticated global industry, we provide professional assistance in the licensing of sponsorship symbols, which have become an integral aspect of today’s sponsor and marketing business. A New Agency World offers a full range of services in licensing. Ranging from the development of the strategy over the creation of product, research, and development, contract negotiation of intellectual properties to name rights and brand registration.


A New Agency World emphasizes the growing importance of merchandising in sponsorship. We are highly experienced in this area and can provide not only clubs, federations and companies with professional consultancy in merchandising but can also assist individual talents in this field. The commercial exploitation not only consists of sales and distribution but A New Agency World also seeks other opportunities, from key-account management, business-to-business or business-to-consumer approach, production management to quality control and royalty management. All this to generate new revenues and build brand loyalty and/or brand introduction.

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