Tennis and business

The ATP Antwerp European Open and the ABN AMRO World Tennis Tournament have both a rich tennis history and have been one of the most important tournaments in the world for several years. The high quality of the field of participants has remained unchanged and every year even more players come to the tournaments to enjoy world-class tennis. The Belgian and Dutch tournaments have seen … Continue reading Tennis and business

Arguably the best time of the year, the Spring Classics are amazing to watch and grueling to ride

The Classics are cycling’s biggest one day races and take place in Northern Europe in the spring, well for the most part at least. These races are known by every cycling fan and have different names – the Spring Classics, the Cobbled Classics, the Northern Classics, or simply the Classics – for many fans and riders alike these races are the best time of the year, … Continue reading Arguably the best time of the year, the Spring Classics are amazing to watch and grueling to ride

Sponsorship Marketing is a brilliant strategy

Sponsorship Marketing is often overlooked in a marketing mix, however, it can be an incredibly powerful tool for promoting a business, especially within local communities. 1. CULTIVATE CREDIBILITY Businesses have few opportunities to build trust and establish rapport with existing and potential customers. Sponsoring a cause, event, or community group can accelerate the process and help spark human interest. Potential customers can begin to identify your … Continue reading Sponsorship Marketing is a brilliant strategy

BeneLiga could generate up to €400m from rights deals

A merger between the top clubs soccer in the Netherlands and Belgium could generate between €250 million (US$275 million) and €400 million (US$440 million) a season from television rights deals. The rights revenue figure would represent a significant increase on the current contracts held by the Dutch Eredivisie and Belgium’s Jupiler Pro League, which both receive around €80 million (US$88 million) each per year. Representatives … Continue reading BeneLiga could generate up to €400m from rights deals

The art of a title sponsorship

Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property. Think of the top of mind awareness and positioning of the brand towards its recognition and attribution. Having a title sponsorship gives many strategic benefits towards a single or multiple name … Continue reading The art of a title sponsorship

The opportunities with sponsor marketing in 2020

Creating an image of success and authority for your business is a smart way to win more customers. People are comfortable doing business with companies they trust to meet their expectations. If your business looks profitable, customers believe you can deliver what they need. If you are looking to build awareness of your brand in the sports industry, there won’t be many other opportunities like … Continue reading The opportunities with sponsor marketing in 2020

Hoe oliegigant Shell het Formule E-team van Nissan gebruikt om zichzelf te herpositioneren

Shell en Nissan: samen zijn we elektrisch! De samenwerking tussen Shell en Nissan in de Formule E is belangrijk voor beide partijen omdat het twee leiders op vlak van ontwikkeling van nieuwe mobiliteitsoplossingen samenbrengt. Beide partners hebben een visie om de rijervaring voor EV-bestuurders te verbeteren en hen aantrekkelijker te maken voor automobilisten. Als een van ‘s werelds grootste energieleveranciers heeft Shell de unieke mogelijkheid … Continue reading Hoe oliegigant Shell het Formule E-team van Nissan gebruikt om zichzelf te herpositioneren