Lotto Soudal

Together with the Captains of cycling, we introduce a brand new business platform about sponsor marketing.

Sponsor marketing is the fastest growing form of marketing and with this platform, we want to give you relevant data, insights and knowledge about sponsor marketing all over the world. When looking at international dominant sports like Formula 1 and soccer, cycling definitely is the most cost-efficient marketing tool. Cycling is an international dominant sport, with around 300 race days in 15 countries spread over 4 continents.

If you want to know more about how cycling and/or Lotto Soudal can help you and your company with sponsor marketing, send us an e-mail at and we’ll get in touch.

Photo credits @facepeeters