Content marketing is proving its value time and time again. Creating content (or allowing people to create content for you) is the best way to build a relationship with your fans or customers. This time we take a look at one of the best practices in content marketing: LEGO! Around the turn of the century, the Danish toy manufacturer clearly had a problem when distributing giants … Continue reading Building a case for content marketing, brick by brick

The beginning for the next generation of Olympics? In 2015 the e-commerce giant Alibaba set up a new venture with Sina Cooperation and created Alibaba Sports and has over the course of two years invested mainly in football, eSports and streaming deals in an attempt to change the Chinese sports culture. To an effect they are succeeding in their ploy. The reason for the founding … Continue reading The beginning for the next generation of Olympics?

Have you ever wondered what industries are active at each of the grand tours? Research shows that consumers are willing to pay more for products and services coming from companies that are committed to have a positive social and environmental impact. Does the number of active industries amaze you? We’ve listed every grand tour sponsor per industry Photo credits @facepeeters Continue reading Grand Tour Sponsors by industry

Lotto Soudal teammates Jasper De Buyst and Tosh Van der Sande will be participating in the Lotto Six Days Flanders-Ghent, which takes place from Tuesday 13 November until Sunday 18 November. The duo will be riding in the Captains of Cycling shirt. Jasper De Buyst won the Six Days twice: in 2013 together with Leif Lampater and in 2014 with Kenny De Ketele. In 2015, … Continue reading Preview of the Lotto Six Days of Flanders-Ghent with Jasper De Buyst and Tosh Van der Sande

As traditional advertising on TV and radio is not as effective anymore, it’s time for marketeers and companies to find ‘new ways’ to reach their target audience. Teens, millennials and young families spend a great deal of their time online. The average person spends around 8 hours a day consuming media online of which 2 hours is spent on social media. When comparing this to … Continue reading The benefits of a content platform

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Here are 8 tips to help you set up your own Social Media Strategy! Cast a wide net A social media strategy shouldn’t be “owned” by anyone. Social impacts the whole … Continue reading 8 steps towards a social media strategy

Lotto Soudal confirms the rumours about Kevin De Weert becoming performance manager at Lotto Soudal. For three years, the 36-year-old former pro cyclist has been Belgium’s national team coach, a role in which he achieved some very nice results. He will now continue his career within the WorldTour. For De Weert, who retired from pro cycling in 2015, this will mark a new challenge. Sports … Continue reading Kevin De Weert to become performance manager at Lotto Soudal