A New Agency World provides clubs with professional consulting in general, operational, commercial and sportive management. Creating and exploring new venue services and guidance in sales & marketing are essential tools in increasing a budget, facets in which we have years of knowledge and experience and in which we can assists clubs on a day-to-day basis and/or by creating and implementing strategic visions on the long term.
We advise and support players, coaches, teams, federations, governments, and companies in all soccer-related issues. This ranges from support in the day-to-day management (operational, commercial, financial, sportive,…) of a club, professionalizing the exposure of national and international leagues, consulting companies in their search for added value, adding governments in corporate social responsibility, advise in media-related issues to global solutions in licensing & merchandising
Companies
We offer companies many years of experience in their search for commercial activities in football. We consult in brand activation, advice with campaign strategies and search for added value in sponsorship packaging. This can range a.o. from shirt-sponsoring, boarding and naming rights of stadiums. Connecting teams and individual players or coaches with companies are one of the commercial tools A New Agency World can provide. The Scirix measuring model is used to define sponsoring and media contracts, an essential asset in on the one hand defining the value of a sponsorship package and on the other hand in assisting a company in increasing its exposure.
Club Consultancy
A New Agency World can provide a solid contribution towards general management (strengthening financial basis, HR, legal,…), financial management ( day-to-day finance, accountancy,… ), operating ( matchday, insurances, security,… ), sales & marketing ( sponsoring, merchandising, social media,…) and sportive policy ( scouting, youth, partnerships,… ).
League Consultancy
A New Agency World assists leagues in strategic consultancy, concerning brand activation, campaign strategies, and integrated platform solutions. Professionalizing the exposure of national and international leagues and intensifying the coöperation between leagues and clubs, is an important part of the core business of A New Agency World. We also assist federations in the creation and organization of corporate social responsibility, which has become more and more important and can help federations recognize and implement their existing fanbase. Finally, an important tool used to define sponsoring and media contracts towards leagues is the Scirix measuring model, in which we analyze the exposure generated impact.
Players Management
A New Agency World specializes in providing players with all-inclusive commercial assistance. This includes identifying commercial opportunities for players in every stage of their career, negotiating and managing contractual relationships for players with commercial partners, providing marketing and personal branding services and the management, exploitation, and negotiation of image rights. In consultation with the players and/or his management we also take care of amongst others public relations, asset management, and legal advice. A New Agency World guides players during their career but also provides end-of-career assistance, offering the exact same portfolio of consultancy.
Intellectual Property
Our team specializes in providing players with all-inclusive commercial assistance. This includes identifying commercial opportunities for players in every stage of their career, negotiating and managing contractual relationships for players with commercial partners, providing marketing and personal branding services and the management, exploitation, and negotiation of image rights. In consultation with the players and/or his management we also take care of amongst other public relations, asset management, and legal advice. Our team guides players during their career but also provides end-of-career assistance, offering the exact same portfolio of consultancy. We manage and negotiate the intellectual property rights for players and coaches and provides all-inclusive guidance, ranging from strategy development, product development to patents.
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