The ATP Antwerp European Open and the ABN AMRO World Tennis Tournament have both a rich tennis history and have been one of the most important tournaments in the world for several years. The high quality of the field of participants has remained unchanged and every year even more players come to the tournaments to enjoy world-class tennis. The Belgian and Dutch tournaments have seen an increase in visitors, exposure, return on invest and general impact for sponsors.
General Tournament Overview
The ATP Antwerp has seen an increase of over 13 % in attendees with a 10 % increase of VIP Hospitality and more than 100% increase in global viewership. The general spread of fans is almost equally divided with 57 % female and 43 males. Whilst every age category is well represented, the 36-45 category is the most noticeable one with 21 % of all attendees. The Belgian tournament attracts a lot of Dutchies and the ABN AMRO attracts a lot of Belgian attendees, with almost 43% of the attendees being from its neighbor country.
The Tournament in Media
The tournaments generate on average around 7 billion impressions on all media platforms, with online media being the biggest. Being streamed in 77 countries, the tournaments are a great place for international exposure for any company. With over 1.306 hours of live coverage for each tournament and digital streaming of 66 hours the impact generated from these events are of high value.
The tennis tournaments are more than a tennis tournament; it is a complete day or evening out, where there is a lot to experience for every visitor. Shops & Bites with a wide variety of choices, stylish food and beverage outlets and a media square, where even a meeting with the players is possible. Many tennis related activities offer young and old enough space to gain a unique tennis experience and gives companies the perfect place to organize any networking possibilities on a unique location.
You can enjoy networking in your own free boxes with customization options, one or more days of hospitality features, meetings in a designated room, meet & greets and much, much more. If you want to do discover the endless possibilities of Business and Tennis together, feel free to contact us and we’ll help you set up your perfect networking evening for your company. More insights are available upon request.
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