The Stilton

Sponsor marketing is the fastest growing form of marketing. Consider using marketing techniques to increase your credibility, improve your image, and build prestige when you do sponsorships that attract your target market. Sponsorships should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. It promotes a company in association with the sponsor. Sponsorship offers the possibility … Continue reading

Victor Campenaerts to take on the UCI Hour Record timed by Tissot

The Union Cycliste Internationale (UCI) is delighted to announce that Belgian rider Victor Campenaerts, of UCI WorldTeam Lotto Soudal, will attempt to set a new UCI Hour Record timed by Tissot on 16 or 17 April this year at the Velodromo Bicentenario in Aguascalientes, Mexico. Campenaerts is aiming to beat the 54.526 kilometres covered by Great Britain’s Bradley Wiggins at the Lee Valley VeloPark in … Continue reading Victor Campenaerts to take on the UCI Hour Record timed by Tissot


Premier League sponsordeals

De Engelse Premier League valt in zijn beslissende plooi. Enkele clubs strijden terug om te titel om de beste voetbalploeg van Engeland te worden. De Premier League wordt ook ’s werelds meest welvarende voetbalcompetitie genoemd. Tijdens de zomer zitten de clubs niet stil en bereiden ze zich altijd voor om met de beste sponsors samen te werken. Maar wat is het kostenplaatje om hoofdsponsor te … Continue reading Premier League sponsordeals


Why should you implement sponsor marketing?

Immediate brand awareness: Sponsor marketing is capable of giving your brand a right-now, national & international awareness. A part of the show:  Sponsor marketing doesn’t interrupt your viewers during their favourite programs. Your brand is part of the show. Transversal targets: Sponsor marketing captures large audiences, giving you the chance to reach transversal targets. Positive values for your brand: Sponsor marketing enriches your brand with … Continue reading Why should you implement sponsor marketing?


Sponsorship battle hits the newspapers

Soccer or cycling? An almost impossible choice, like the Beatles or the Stones, Porsche or Ferrari, Steve Jobs or Bill Gates. For the marketer, however, it must be a well-considered decision to choose the sponsor (advertisement) medium which matches his brand, product, or company. The impact of gathered media exposure is a decisive factor in this selection. To make the comparison between Belgium’s leading sports … Continue reading Sponsorship battle hits the newspapers


Het Formule 1 circus, met Vandoorne als vaste act!

Hij staat op plaats 38 in de Belgian Athletes Marketability (BAM) Index 2016. Toen scoorde Vandoorne vooral in onze pop-poll met een twintigste plek. Voor sociale media bereik stond Vandoorne op een 25ste plaats. Algemene bekendheid was veruit de zwakste categorie, met plaats 47. Dit was echter vorig jaar. Met de huidige media aandacht voor de West-Vlaming, is het zeker te verwachten dat hij grote … Continue reading Het Formule 1 circus, met Vandoorne als vaste act!