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Sport, commercials, money – it’s the Super Bowl!

The Super Bowl, the yearly High Mass of (American) sport culture is almost upon us. This ludicrously bombastic festival of entertainment, commercials and sport of the highest level, will be held in Houston this weekend, culminating in the Sunday matchup between the New England Patriots and the Atlanta Falcons. Apart from the game with the Lombardi trophy on the line, the most famous brands out … Continue reading Sport, commercials, money – it’s the Super Bowl!

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Belgian athletes find an international stage

At the end of 2016 we launched the Belgian Athletes Marketability (BAM) Index. The goal for this Index was to help Belgian companies find Belgian athletes who match their values – and boost the personal endorsements of these athletes. Recently, the number 8 of the list made some huge news. Nafi Thiam has been featured in the Forbes 30 Under 30 Europe list and it … Continue reading Belgian athletes find an international stage

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Closer look at the sponsors of Champions League clubs

The competition to find out the ultimate champion in football has officially started again. That’s why we took a closer look at the main sponsors of the Champions League clubs, and especially their sector. Now we can see that most of the sponsors are active in the airline and automotive sector, with each 4 clubs. Sectors as insurance, consumer goods or software are much less … Continue reading Closer look at the sponsors of Champions League clubs

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Sponsormarketing in 5 stappen

Van de waarde van sponsor marketing moeten we je niet langer overtuigen. Je was echter wel geïntrigeerd in hoe Adidas door zijn Brazuca-campagne, de band met een specifieke doelgroep wist te versterken. Of hoe Evian als officieel water van Wimbledon een enorme exposure verzekerde door hun #wimblewatch-content en daarmee meteen hun doelgroep voorzag van welkome content. En hoe Tom Boonen in eigen land (en ver daarbuiten) op de voorpagina’s … Continue reading Sponsormarketing in 5 stappen