Cycling is hot in Belgium and more so in Flanders, viewing figures show that cycling is Belgium & Belgium is cycling. The Belgian people are looking at cycling en masse. On Sunday, 694,477 people watched Gent-Wevelgem, with even a peak of 871,299 cycling fans on één. It was therefore a captivating spectacle, with fans in the wind and a stunning Wout van Aert on the … Continue reading Cycling is hot in Belgium

Return on Exposure Every day is race day when it comes to cycling. With more than 177 race days in the UCI World Tour alone and over 300 races in a year the interest in cycling is very high. With national & international broadcasts and a lot of presence in newspapers and online, cycling is one of the most cost-efficient sports when it comes to … Continue reading Return on Exposure is pure science

Le rallye Dakar devrait se déplacer sur un autre nouveau territoire après la signature par l’Arabie saoudite d’un accord à long terme sur l’accueil du fleuron du sport automobile, selon plusieurs rapports. L’organisation du Dakar, Amaury Sport Organisation, avait signé un contrat d’une durée de cinq ans allant de 2020 à 2024 et que sa confirmation est attendue dans les prochaines semaines. Le rallye se … Continue reading Une nouvelle frontière pour le rallye?

Deel 7: Nog 10 dagen  – Zes mannen onder één dak Victor Campenaerts: “Slapen om 20 uur, opstaan om 4u30” “Performance manager Kevin De Weert en mecanicien Simon De Wolf zijn donderdag aangekomen, waardoor we compleet zijn; zes mannen die samenhokken onder één dak. Tot op heden is dat zonder strubbelingen verlopen. Enkel op vlak van muziekstijl verschillen de meningen. Mijn trainer Kurt Lobbestael en … Continue reading Het Dagboek – Het Werelduurrecord – Victor Campenaerts

The Union Cycliste Internationale (UCI) is delighted to announce that Belgian rider Victor Campenaerts, of UCI WorldTeam Lotto Soudal, will attempt to set a new UCI Hour Record timed by Tissot on 16 or 17 April this year at the Velodromo Bicentenario in Aguascalientes, Mexico. Campenaerts is aiming to beat the 54.526 kilometres covered by Great Britain’s Bradley Wiggins at the Lee Valley VeloPark in … Continue reading Victor Campenaerts to take on the UCI Hour Record timed by Tissot

On Thursday 15 November, John Lelangue officially started as Lotto Soudal’s new General Manager. By means of introduction the 48-year-old Belgian shares his vision for the first time. Once he has got to know every team member, his idea of how he wants to manage the Lotto Soudal team will become more and more clear. In the first place John Lelangue emphasises four important pillars. … Continue reading John Lelangue starts as General Manager – Lotto Soudal

Content marketing is proving its value time and time again. Creating content (or allowing people to create content for you) is the best way to build a relationship with your fans or customers. This time we take a look at one of the best practices in content marketing: LEGO! Around the turn of the century, the Danish toy manufacturer clearly had a problem when distributing giants … Continue reading Building a case for content marketing, brick by brick