Content marketing staat op een kritisch kantelpunt. Om te fungeren als brandstof en structuur voor moderne marketingafdelingen, moeten een aantal noodzakelijke aanpassingen in- of doorgevoerd worden. Merken krijgen immers momenteel te weinig rendement op hun investering. “Content marketing gaat niet alleen over productie, maar ook over inhoud en bereik.”   Bouw uw merk als een content powerhouse van de toekomst en verhoog uw content consumptie … Continue reading De toekomst van Content Marketing

Scirix is ​​a multiple logistics regression model that allows you to measure the actual impact on the marketing dollar by valorizing the impact score of each article, photo, broadcast or web listing achieved. With the help of more than 1,400 variables that influence this realized exposure, we can give you the exact net value of the generated exposure. Measuring is knowing, and knowing is acting. … Continue reading Scirix : valorization model

As you probably already know, the European Open Antwerp 2019 was a great success and the 2020 edition on its way. The biggest tennis tournament of Belgium is about the endless networking opportunities on a special location with extraordinary behind-the-scenes of a real tennis tournament with the world’s best players. We’re convinced that you will enjoy top tennis with top players such as Andy Murray, Stanislas … Continue reading The European Open

Together with the Captains of cycling, we introduce a brand new business platform about sponsor marketing. Sponsor marketing is the fastest growing form of marketing and with this platform, we want to give you relevant data, insights and knowledge about sponsor marketing all over the world. When looking at international dominant sports like Formula 1 and soccer, cycling definitely is the most cost-efficient marketing tool. … Continue reading Lotto Soudal

Use content marketing as part of a goal-oriented communication plan for sponsors, hospitality clients and visitors & use content marketing as a guideline for consistent presence for each target group. Attract strangers, convert them to users, send them targeted, relevant and exclusive content to make them your ambassadors and customers. The objective is to build a long-lasting relationship with current and potential clients by being … Continue reading Lead Generation

Finally, it all comes down to this; all marketing efforts, relations building, content & inbound creation have to result in 1 goal – selling the service, the product or the brand with added value to the customer. ” Don’t sell steaks to vegetarians! ”  It sounds simple, but we all have made that mistake, trying to sell to a customer who’s not really interested. To … Continue reading Sales Management

A New Agency World supports clubs, federations, companies, and governments in the development, organization, execution, and accompaniment of all corporate related hospitality. A New Agency World organizes also its own corporate-related hospitality, a domain in which we excel in high-quality and exclusivity through years of experience. We use the full power of our relationships and contacts to provide tailor-made packages throughout the world in order … Continue reading Events and Hospitality