Together with the Captains of cycling, we introduce a brand new business platform about sponsor marketing. Sponsor marketing is the fastest growing form of marketing and with this platform, we want to give you relevant data, insights and knowledge about sponsor marketing all over the world. When looking at international dominant sports like Formula 1 and soccer, cycling definitely is the most cost-efficient marketing tool. … Continue reading Lotto Soudal

Use content marketing as part of a goal-oriented communication plan for sponsors, hospitality clients and visitors & use content marketing as a guideline for consistent presence for each target group. Attract strangers, convert them to users, send them targeted, relevant and exclusive content to make them your ambassadors and customers. The objective is to build a long-lasting relationship with current and potential clients by being … Continue reading Lead Generation

Finally, it all comes down to this; all marketing efforts, relations building, content & inbound creation have to result in 1 goal – selling the service, the product or the brand with added value to the customer. ” Don’t sell steaks to vegetarians! ”  It sounds simple, but we all have made that mistake, trying to sell to a customer who’s not really interested. To … Continue reading Sales Management

A New Agency World supports clubs, federations, companies, and governments in the development, organization, execution, and accompaniment of all corporate related hospitality. A New Agency World organizes also its own corporate-related hospitality, a domain in which we excel in high-quality and exclusivity through years of experience. We use the full power of our relationships and contacts to provide tailor-made packages throughout the world in order … Continue reading Events and Hospitality

A New Agency World provides clubs with professional consulting in general, operational, commercial and sportive management. Creating and exploring new venue services and guidance in sales & marketing are essential tools in increasing a budget, facets in which we have years of knowledge and experience and in which we can assists clubs on a day-to-day basis and/or by creating and implementing strategic visions on the … Continue reading Soccer Management

To help talent reach its ultimate potential, tailored representation is crucial to plan every step of the way. The relation between the talent and the sponsor is not only about money, but it’s also about the perfect fit, about “making sense”. Customers want to feel the chemistry between the brand and the athlete. ” Talent wins games, but teamwork and intelligence win championships.”  Unfolding Talent … Continue reading Talent Representation

Licensing A New Agency World acknowledges that the application of sponsorship symbols to products and packaging, or as a component of an advertising campaign, offers great marketing opportunities. In this highly sophisticated global industry, we provide professional assistance in the licensing of sponsorship symbols, which have become an integral aspect of today’s sponsor and marketing business. A New Agency World offers a full range of … Continue reading Licensing – Merchandising