Why the Pro League is Belgium’s number one commercial vehicle Pro League has so much to offer. Every week 26 professional teams and 18 FIFA players strive for success both on the pitch and online. Beneath it all lies a wide range of opportunities to commercialize your brand and surf the wave of future proof and profitable organization; Pro League. Exposure, exposure, exposure Pro League’s … Continue reading Become an Official Partner of the Belgian Pro League football

Sponsorship Marketing is often overlooked in a marketing mix, however, it can be an incredibly powerful tool for promoting a business, especially within local communities. 1. CULTIVATE CREDIBILITY Businesses have few opportunities to build trust and establish rapport with existing and potential customers. Sponsoring a cause, event, or community group can accelerate the process and help spark human interest. Potential customers can begin to identify your … Continue reading Sponsorship Marketing is a brilliant strategy

FC Barcelona heeft onlangs aangekondigd dat ze een nieuwe digitale strategie, die zich vooral op de fans zal richten, zal implementeren die sponsors van de club ten goede zal komen met als doel meer sponsorinkomsten genereren. Barça’s nieuwe digitale visie omvat de oprichting van een OTT-platform en een wereldwijd lidmaatschapsprogramma met zijn eigen e-commerce en gedigitaliseerde kaartenverkoop. Op het gebied van sponsoring vertelde Dídac Lee, … Continue reading Barça implementeert een nieuwe digital strategie voor sponsorships

The ATP Antwerp European Open and the ABN AMRO World Tennis Tournament have both a rich tennis history and have been one of the most important tournaments in the world for several years. The high quality of the field of participants has remained unchanged and every year even more players come to the tournaments to enjoy world-class tennis. The Belgian and Dutch tournaments have seen … Continue reading Tennis and business

The Classics are cycling’s biggest one day races and take place in Northern Europe in the spring, well for the most part at least. These races are known by every cycling fan and have different names – the Spring Classics, the Cobbled Classics, the Northern Classics, or simply the Classics – for many fans and riders alike these races are the best time of the year, … Continue reading Arguably the best time of the year, the Spring Classics are amazing to watch and grueling to ride

A merger between the top clubs soccer in the Netherlands and Belgium could generate between €250 million (US$275 million) and €400 million (US$440 million) a season from television rights deals. The rights revenue figure would represent a significant increase on the current contracts held by the Dutch Eredivisie and Belgium’s Jupiler Pro League, which both receive around €80 million (US$88 million) each per year. Representatives … Continue reading BeneLiga could generate up to €400m from rights deals